Archive for Marketing

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a… Read More

“How often should I email my subscribers?” It’s an important question, especially if you worry that you’re emailing too often or wondering whether your subscribers would tolerate more emails. But maybe that’s not the best way to get the right answer. Try this: Should different customer groups get different frequencies?… Read More

Email unsubscribes are like death and taxes. You can’t avoid any of them, but some smart moves now can help you improve your situation with each one. You can’t stop people from unsubscribing. It’s against the law, for one thing, and it annoys your subscribers to the extent that they… Read More

Understanding the email unsubscribe process: The unsubscribe function is one of the most important, but misunderstood, parts of your email message. You have to give recipients a way to stop messages from coming. (That’s the law of the land in nearly every country on earth!) However, the unsubscribe doesn’t have… Read More

On Monday, February 29th, 2016, more than twenty of the best and brightest marketing minds in the Boston area gathered for a local eec meet-up. The discussion was lively, the food and refreshments were superb, and a great time was had by all.  Even the scribe (me)! A special thanks to… Read More

Valentine’s Day is right around the corner and with consumers projected to spend $18.9 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails. Below are three Valentine’s Day emails that I especially ♥.  Did… Read More

We always look forward to the end of the year and the holiday season because we get to see how creative our peers in the email industry can be with their holiday themed emails. (Want to see ours? Check it out here, and stick around for the blooper reel!) Here are… Read More

It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify!  While this is obviously one of the most exciting things about December, cue Mariah, this time of year also means that holiday email campaigns are in full swing. … Read More