Archive for FreshAddress

A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful basis to use,” according to a memo… Read More

GDPR re-permissioning examples We are just days away from May 25, when the sweeping set of regulations called GDPR goes into effect and changes the way companies within and beyond the European Union manage data acquisition, privacy and protection. Marketers are getting serious about re-permissioning their current subscribers so they… Read More

Email Acquisition Case Study: Shoe Carnival Are you involved with email marketing at a major retail chain? If so, we moderated a session at last month’s Email Evolution Conference that you need to know about! The presentation broke down how FreshAddress helped Shoe Carnival, one of America’s biggest family footwear… Read More

What does a quality email address look like? On a basic level, there are 3 attributes that every quality email address shares: Step 1: Deliverable This one is simple. The email address doesn’t bounce and reaches AN inbox. Step 2: Accurate Next, the email address must not only be deliverable,… Read More

We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Here are 8 tips to get you moving in the right direction! 1. Ask for your customer’s email address everywhere! On… Read More

What’s new? In the Cloud: Version 7.2 is live! Additional service refinements have been added to ensure an equal distribution of resources. The new tech environment will support maximum requests per second scalability. Any users of our Real-Time validation service can obtain the 7.2 access credentials and documentation through the… Read More

Newton, MA – FreshAddress, the leader in email marketing database services, announced that it has received a significant strategic investment from TZP Growth Partners, a private equity fund focused on growing business and consumer services companies. The funding will be used to accelerate the next phase of growth and innovation… Read More

Synopsis The American National Red Cross uses the FreshAddress email appending service to boost digital sign-ups, by far the organization’s most effective method of scheduling blood & platelet donations. The newly appended addresses contributed to tripling digital sign-ups while significantly reducing operating expenses for its Biomedical services unit. Background The… Read More

Fresh Takes on Spring Email Campaigns: Florals and More If you’re seeking harbingers of spring, look no farther than your inbox. Spring is a relatively quiet time for email. Three of the year’s top 10 consumer holidays are over (Christmas, Valentine’s Day and Super Bowl, according to the National Retail… Read More

Email is the cornerstone of your customer interactions. Without it, your customer experience program is in big trouble. Disagree? Take email out of the customer journey equation for a minute…. How are you going to nurture prospects from awareness, to conversion, to raving brand fanatics? You could call them relentlessly. You… Read More