Archive for FreshAddress

Email is the cornerstone of your customer interactions. Without it, your customer experience program is in big trouble. Disagree? Take email out of the customer journey equation for a minute…. How are you going to nurture prospects from awareness, to conversion, to raving brand fanatics? You could call them relentlessly. You… Read More

What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one: 1. Email data quality If a big chunk of your email addresses are old enough to… Read More

So, your last email campaign didn’t generate any hard bounces or complaints. That’s great! But (and it’s a big one), that doesn’t mean it’s clean. True email hygiene runs much deeper than removing undeliverable addresses. There are a wide variety of bad addresses that can mess up your email marketing… Read More

Calling All Oracle Responsys Customers We’re excited to announce that SafeToSend is now integrated with Oracle Responsys! What does this mean for you? You can now clean your email list directly from the FreshAddress Client Portal with just a few clicks. The new app helps streamline the email hygiene process… Read More

We recently conducted a webinar entitled “How Focusing On Email Address Quality Can Save Your Budget (And Your Butt)”. Our session broke down the major threats to your email list, how they cost you money, and how to protect yourself from them. Did you miss it? If so, don’t worry. You can… Read More

Are you a Salesforce Marketing Cloud user? If so, now you can access your Salesforce data from within the FreshAddress Client Portal!  Use SafeToSend ESP Connect to eliminate the tedious manual importing and exporting of data, and get it all done in one place. How it Works: Let ESP Conect… Read More

As you put your 2018 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and… Read More

One of the most interesting trends we’ve noticed this year in the FreshAddress Email Creative Archive is the wider use of email animation. We came across some outstanding examples, such as this clever Easter message. Marketers use animation in different ways, too. Some post their animations up at the top… Read More

So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – revenue up 14% and orders up… Read More

Do you manage your company’s email list? If so, growing and keeping it clean are two of your top priorities. We’re here to make this process easier for you. Did you know that? Leading companies and nonprofits are teaming up with FreshAddress to: Add thousands of clean and deliverable customer email… Read More