Archive for Email Validation

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a… Read More

You’ve probably seen this happen in your own inbox… You get an email from a company that hadn’t emailed you for years. You don’t remember unsubscribing, so one of five things happened: The company had moved your address to its inactive file and was trying to reactivate it. An ISP… Read More

Are your email win-back campaigns missing the mark? If so, do you know why? Let’s take a look at the likely culprit and how to get you moving in the right direction. You’re Emailing Ghosts! Based on our work at FreshAddress with hundreds of leading marketers, we’ve found that the leading factor… Read More

Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics (sometimes only within a single… Read More

What Is A Spamtrap? A valid, deliverable email address that is exclusively used to receive unsolicited email Incoming messages are monitored by human or automated processes May be virginal (i.e. a new email address) or re-purposed (i.e. previously used by a person) Appearance-wise, may be indistinguishable from any normal email… Read More

Savvy marketers know the importance of proper email list hygiene. It’s really quite simple. Every email address in your database is an investment. How well you manage those investments can make or break your business. The problem isn’t recognizing this, it’s moving from concept to reality. There’s currently an overwhelming number of myths… Read More

How much are you willing to pay for a qualified lead? Whether it’s $5 or $500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and email list hygiene. Here’s how ignoring it can cripple your lead… Read More

Clean & Protect Your Email List in 3 Easy Steps By Sunil Shinde, Automated Services Support Specialist at FreshAddress Inc Around 3% of email addresses in your database go bad every 30 days; 25% of your email marketing data will hard bounce over the next 12 months; and 90+% of email… Read More

By Brian P. Hession, President & Founder of Oceanos Having clean contact data is an essential component of any sales or marketing program.  With more accurate and complete data, you improve segmentation, lead scoring, and content alignment.  Bad data? It can not only cost you time and money, but key… Read More

How Do Email Blacklists Work? There are a number of Spam Reporting and Blacklist services that the ISPs rely on to limit the amount of spam that is delivered to their customer’s inboxes. These Spam Reporting services typically use spamtraps as a means to flag the mail servers that are… Read More