Archive for Email Validation

  Email Validation/Data Breach Case Study The Problem: A Major Data Breach A leading health and fitness brand (“Provider”) suffered a massive data breach, which affected ~100 million of their customers/users (“Users”). In an effort to address its Users’ concerns and to clarify the situation before too much damage was… Read More

Last summer, we published a very popular piece on IP warm-up best practices. It provided 5 powerful tips to solve IP warm-up problems and laid out an IP warm-up schedule that email marketers could use as a point of reference. FreshAddress partner LuxSci recently published a blog post titled “Warming… Read More

Email Acquisition Case Study: Shoe Carnival Are you involved with email marketing at a major retail chain? If so, we moderated a session at last month’s Email Evolution Conference that you need to know about! The presentation broke down how FreshAddress helped Shoe Carnival, one of America’s biggest family footwear… Read More

What does a quality email address look like? On a basic level, there are 3 attributes that every quality email address shares: Step 1: Deliverable This one is simple. The email address doesn’t bounce and reaches AN inbox. Step 2: Accurate Next, the email address must not only be deliverable,… Read More

We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Here are 8 tips to get you moving in the right direction! 1. Ask for your customer’s email address everywhere! On… Read More

What’s new? In the Cloud: Version 7.2 is live! Additional service refinements have been added to ensure an equal distribution of resources. The new tech environment will support maximum requests per second scalability. Any users of our Real-Time validation service can obtain the 7.2 access credentials and documentation through the… Read More

What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one: 1. Email data quality If a big chunk of your email addresses are old enough to… Read More

So, your last email campaign didn’t generate any hard bounces or complaints. That’s great! But (and it’s a big one), that doesn’t mean it’s clean. True email hygiene runs much deeper than removing undeliverable addresses. There are a wide variety of bad addresses that can mess up your email marketing… Read More

Calling All Oracle Responsys Customers We’re excited to announce that SafeToSend is now integrated with Oracle Responsys! What does this mean for you? You can now clean your email list directly from the FreshAddress Client Portal with just a few clicks. The new app helps streamline the email hygiene process… Read More

We recently conducted a webinar entitled “How Focusing On Email Address Quality Can Save Your Budget (And Your Butt)”. Our session broke down the major threats to your email list, how they cost you money, and how to protect yourself from them. Did you miss it? If so, don’t worry. You can… Read More