Archive for Email Validation

Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics (sometimes only within a single… Read More

What Is A Spamtrap? A valid, deliverable email address that is exclusively used to receive unsolicited email Incoming messages are monitored by human or automated processes May be virginal (i.e. a new email address) or re-purposed (i.e. previously used by a person) Appearance-wise, may be indistinguishable from any normal email… Read More

Savvy marketers know the importance of proper email list hygiene. It’s really quite simple. Every email address in your database is an investment. How well you manage those investments can make or break your business. The problem isn’t recognizing this, it’s moving from concept to reality. There’s currently an overwhelming number of myths… Read More

How much are you willing to pay for a qualified lead? Whether it’s $5 or $500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and email list hygiene. Here’s how ignoring it can cripple your lead… Read More

Clean & Protect Your Email List in 3 Easy Steps By Sunil Shinde, Automated Services Support Specialist at FreshAddress Inc Around 3% of email addresses in your database go bad every 30 days; 25% of your email marketing data will hard bounce over the next 12 months; and 90+% of email… Read More

By Brian P. Hession, President & Founder of Oceanos Having clean contact data is an essential component of any sales or marketing program.  With more accurate and complete data, you improve segmentation, lead scoring, and content alignment.  Bad data? It can not only cost you time and money, but key… Read More

How Do Email Blacklists Work? There are a number of Spam Reporting and Blacklist services that the ISPs rely on to limit the amount of spam that is delivered to their customer’s inboxes. These Spam Reporting services typically use spamtraps as a means to flag the mail servers that are… Read More

By Heather Fletcher, Senior Content Editor at Target Marketing For its 2015 New Year’s resolution, Comindware vowed to improve its lead conversions and reduce its email bounce rate. Unlike most “resolutioners,” though, the enterprise software company saw results — 23 percent more lead conversions and 3 to 6 percent fewer… Read More

Is Your Email List Really Clean? True email list hygiene looks at the quality of each email address in your database. This runs a lot deeper than some marketers realize. Let’s take a look the 3 basic levels of email address quality.  Email List Hygiene Level 1:  The “clean” list: Every address… Read More