Archive for Email Marketing Tips

If it seems as if Black Friday has been just around the corner since the Fourth of July, you must be an email marketer. We totally understand – many retail email marketers start plotting out their holiday promotional calendars 6 months or more ahead. It doesn’t seem fair that you… Read More

Don’t be another email append horror story When it comes to email appending, if it seems too good to be true or too cheap to be good, it very likely is! Far too often, we encounter clients who get burned running an email append with a low-cost vendor. The story… Read More

Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets is projected to set a spending record of $9.1 billion in 2017. Yanks aren’t the… Read More

How to Optimize your email opt-in form The holidays do more than ring your cash registers constantly – they also can be a rich vein of new subscribers made up of shoppers who are either coming to your site and converting for the first time or visiting you again after… Read More

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t… Read More

How to Warm-Up an IP Address You can’t run a marathon or sing an opera without warming up first. The same goes for sending email on a new IP address. Warming a new IP address instead of starting out sending at full volume lets you build up a good sender… Read More

Email unsubscribes are like death & taxes They’re unavoidable. However, there are steps you can take to improve your situation with both. Our latest whitepaper takes an in-depth look at the email unsubscribe process and provides actionable tips you can follow to strengthen your email marketing program today.  It won’t… Read More

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a… Read More

You’ve probably seen this happen in your own inbox… You get an email from a company that hadn’t emailed you for years. You don’t remember unsubscribing, so one of five things happened: The company had moved your address to its inactive file and was trying to reactivate it. An ISP… Read More

Are your email win-back campaigns missing the mark? If so, do you know why? Let’s take a look at the likely culprit and how to get you moving in the right direction. You’re Emailing Ghosts! Based on our work at FreshAddress with hundreds of leading marketers, we’ve found that the leading factor… Read More