Archive for Email Marketing Tips

We recently conducted a webinar entitled “How Focusing On Email Address Quality Can Save Your Budget (And Your Butt)”. Our session broke down the major threats to your email list, how they cost you money, and how to protect yourself from them. Did you miss it? If so, don’t worry. You can… Read More

As you put your 2018 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and… Read More

One of the most interesting trends we’ve noticed this year in the FreshAddress Email Creative Archive is the wider use of email animation. We came across some outstanding examples, such as this clever Easter message. Marketers use animation in different ways, too. Some post their animations up at the top… Read More

So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – revenue up 14% and orders up… Read More

If it seems as if Black Friday has been just around the corner since the Fourth of July, you must be an email marketer. We totally understand – many retail email marketers start plotting out their holiday promotional calendars 6 months or more ahead. It doesn’t seem fair that you… Read More

Don’t be another email append horror story When it comes to email appending, if it seems too good to be true or too cheap to be good, it very likely is! Far too often, we encounter clients who get burned running an email append with a low-cost vendor. The story… Read More

Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets is projected to set a spending record of $9.1 billion in 2017. Yanks aren’t the… Read More

How to Optimize your email opt-in form The holidays do more than ring your cash registers constantly – they also can be a rich vein of new subscribers made up of shoppers who are either coming to your site and converting for the first time or visiting you again after… Read More

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t… Read More

How to Warm-Up an IP Address You can’t run a marathon or sing an opera without warming up first. The same goes for sending email on a new IP address. Warming a new IP address instead of starting out sending at full volume lets you build up a good sender… Read More