Archive for Email Creative Archive

Although school has been out only a couple of weeks in many parts of the U.S., back to school email campaigns are trickling into inboxes and the FreshAddress Email Creative Archive. Too soon, you say? No, because shoppers have already begun to fill their carts with school supplies, backpacks, clothing,… Read More

8 Father’s Day Emails: Gift Guides Rule Father’s Day occupies a strange place in the email marketing calendar, coming in near the end of an almost nonstop promotional period that begins with Easter, runs through Mother’s Day, MemoriaFal Day and Graduation and wrapping with July Fourth promotions. Whether by design… Read More

It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and it’s bigger than ever this year with the National Retail… Read More

Easter Email TIps from Email Creative Archive! Religious holidays can be tricky things to tie into promotional messaging, especially if the holiday itself has both religious and secular meanings. Take Easter, for example. Unlike in Christmas messaging, retailers generally don’t use the generic term “holidays” to cover Easter, even though… Read More

The subject line gets all the attention when we talk about how to increase opens and conversions, but it’s not the only inbox element that can influence subscriber actions. The sender name lends authenticity, but the preheader could be the field that seals the deal. Three developments in recent years… Read More

Valentine’s Day is long gone, and Easter is a month away. But March is hardly a dead zone, content-wise, for email thanks to St. Patrick’s Day, Daylights Savings Time and Snowmageddon. Pi(e), too. All these, plus politics creeping into brand messages, have given email designers, copywriters and brand manager plenty… Read More

Valentine’s Day has come and gone, but you should never stop showing your email subscribers just how much you value them and appreciate being allowed into their inboxes. We can think of hundreds of specific ways you can show everyone a little love, but they boil down to three essential… Read More

We are well in to 2017 now, but I thought it appropriate to take one more look at the past to review two exciting events that happened recently in the world of email development. While some of the biggest email marketing trends of 2016 were design-focused – including greater personalization, automation,… Read More

Cupid’s big day is second only to Christmas for many retailers. If you’re a florist, it’s Black Friday, Cyber Monday, Christmas and Boxing Day all rolled into one six-week season. Maybe that heavy sales pressure explains why the subject lines of so many Valentine’s Day email messages rely on price-… Read More

Have you ever hit email designer’s block, and needed to check out some fresh takes for inspiration? Ever wanted to know how your consumer emails stack up against the competition? Do you want to maximize the effectiveness of your time-sensitive email campaigns? Are you so into email creatives that the hundreds… Read More