Archive for Email Append

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a… Read More

Why FreshAddress is the Matchmaker for Your Email List What do online dating services and FreshAddress have in common? We both use data to bring people together! Maybe you’ve heard that the email relationship is like dating. You woo your subscribers with relevant emails that deliver what you promised when… Read More

At the DMA’s 2014 Annual Conference in San Diego, I was fortunate to serve as the “Email Guru.” It was a great opportunity to chat with those on the front lines of email marketing, hear their challenges, and suggest solutions. Here are some of the topics they brought up: 1…. Read More

The 9th Annual Bridge to Integrated Marketing & Fundraising Conference in National Harbor, MD, adjacent to Washington, DC, was a huge success. The exhibit hall was abuzz with major nonprofit decision makers in search of vendors to help them with all aspects of their online and offline marketing initiatives.  Integrated… Read More

I was on a conference call with our Client Advisory Board (CAB) earlier this week when the topic turned to email append. One of our newer board members had recently completed an email append project with FreshAddress and asked for suggestions to maximize performance and grow the relationship with these customers…. Read More