Archive for Email and Social

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a… Read More

It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and it’s bigger than ever this year with the National Retail… Read More

You’ve probably seen this happen in your own inbox… You get an email from a company that hadn’t emailed you for years. You don’t remember unsubscribing, so one of five things happened: The company had moved your address to its inactive file and was trying to reactivate it. An ISP… Read More

Easter Email TIps from Email Creative Archive! Religious holidays can be tricky things to tie into promotional messaging, especially if the holiday itself has both religious and secular meanings. Take Easter, for example. Unlike in Christmas messaging, retailers generally don’t use the generic term “holidays” to cover Easter, even though… Read More

The subject line gets all the attention when we talk about how to increase opens and conversions, but it’s not the only inbox element that can influence subscriber actions. The sender name lends authenticity, but the preheader could be the field that seals the deal. Three developments in recent years… Read More

Valentine’s Day is long gone, and Easter is a month away. But March is hardly a dead zone, content-wise, for email thanks to St. Patrick’s Day, Daylights Savings Time and Snowmageddon. Pi(e), too. All these, plus politics creeping into brand messages, have given email designers, copywriters and brand manager plenty… Read More

Valentine’s Day has come and gone, but you should never stop showing your email subscribers just how much you value them and appreciate being allowed into their inboxes. We can think of hundreds of specific ways you can show everyone a little love, but they boil down to three essential… Read More

Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics (sometimes only within a single… Read More

We did it so you don’t have to: One of our staff members saved every single holiday-themed subject line she received in both personal and business email accounts to look for creativity and trends in the 2016 shopping season. Why subject lines and not the email messages themselves? Mainly because… Read More

  If you grew up in a Dutch or Belgian family, you’d know that tonight is no ordinary Monday night. It’s the first big night of behavior-based gift-giving in this holiday season, but this time, the goodie distributor is St. Nicholas, who leaves little gifts wrapped in white paper for… Read More