Archive for Email and Social

What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one: 1. Email data quality If a big chunk of your email addresses are old enough to… Read More

So, your last email campaign didn’t generate any hard bounces or complaints. That’s great! But (and it’s a big one), that doesn’t mean it’s clean. True email hygiene runs much deeper than removing undeliverable addresses. There are a wide variety of bad addresses that can mess up your email marketing… Read More

As you put your 2018 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and… Read More

One of the most interesting trends we’ve noticed this year in the FreshAddress Email Creative Archive is the wider use of email animation. We came across some outstanding examples, such as this clever Easter message. Marketers use animation in different ways, too. Some post their animations up at the top… Read More

So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – revenue up 14% and orders up… Read More

FreshAddress Announces the Launch of Free List Check A Health Scan for your Email Addresses! We’re thrilled to announce the availability of our new email list cleaning tool, Free List Check. Free List Check helps marketers quickly asses the health of their email lists. Use it to identify problems with… Read More

Don’t be another email append horror story When it comes to email appending, if it seems too good to be true or too cheap to be good, it very likely is! Far too often, we encounter clients who get burned running an email append with a low-cost vendor. The story… Read More

Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets is projected to set a spending record of $9.1 billion in 2017. Yanks aren’t the… Read More

How to Optimize your email opt-in form The holidays do more than ring your cash registers constantly – they also can be a rich vein of new subscribers made up of shoppers who are either coming to your site and converting for the first time or visiting you again after… Read More

What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Account Email Addresses Are There? FreshAddress tracks over six hundred role account email handles, which of course could… Read More