Archive for Email and Social

Valentine’s Day is long gone, and Easter is a month away. But March is hardly a dead zone, content-wise, for email thanks to St. Patrick’s Day, Daylights Savings Time and Snowmageddon. Pi(e), too. All these, plus politics creeping into brand messages, have given email designers, copywriters and brand manager plenty… Read More

Valentine’s Day has come and gone, but you should never stop showing your email subscribers just how much you value them and appreciate being allowed into their inboxes. We can think of hundreds of specific ways you can show everyone a little love, but they boil down to three essential… Read More

Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics (sometimes only within a single… Read More

We did it so you don’t have to: One of our staff members saved every single holiday-themed subject line she received in both personal and business email accounts to look for creativity and trends in the 2016 shopping season. Why subject lines and not the email messages themselves? Mainly because… Read More

  If you grew up in a Dutch or Belgian family, you’d know that tonight is no ordinary Monday night. It’s the first big night of behavior-based gift-giving in this holiday season, but this time, the goodie distributor is St. Nicholas, who leaves little gifts wrapped in white paper for… Read More

At the Risk of Repeating Yourself… Have you noticed something different in your inbox lately? Actually, it’s not so much “different” as “the same.” That is, marketers resending email campaigns that you didn’t open, click or convert on the first time. Resending email campaigns to boost results is a hot… Read More

The wait is finally over! The NFL season is under way and our beloved New England Patriots are off to a 5-1 start despite facing more hurdles than an Olympic steeplechase participant. In honor of their triumphant start, let’s take a look at some of the coolest NFL-related emails we’ve… Read More

By Seth Waltemyer, Data & Email Engineer At first glance, not much seems to have changed in the last few years when it comes to using images in email. Email standards have not made much progress, and although services change and design sense advances, HTML still works pretty much the… Read More

  So, are you a Level 5 Pokémon trainer yet? Got a Pikachu or Ninetales in your Pokédex yet? Is that a Mankey floating around the breakroom right now! Gotta catch ‘em all! Sound like a new language? Maybe, if you aren’t among the 60 million people who installed the… Read More

Imagine your brand is a household name with a catalog of successful products. You conduct some initial testing of a new advertising tool that generates fantastic results and holds big potential to drive sales to new heights. Next? You (obviously) celebrate! But then… Not so fast! More comprehensive testing uncovers some major limitations. You realize that… Read More