Archive for Keith Reinhardt

Did you take a breather after Black Friday/Cyber Monday to check your email numbers, as we recommended in a recent blog post? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked for undeliverable… Read More

Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email database to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in… Read More

Animated GIFs just keep getting better and better. More email clients support them, and email developers are becoming more inventive in the ways they use them to augment the email’s message and help it come alive in the inbox. We’ve been collecting emails with animated GIFs for a while and… Read More

Email Appending Case Study: Leading U.S. Home Improvement Company Background: The client is one of the country’s largest home improvement companies and relies heavily on email to set appointments with customers and nurture them through the buying process to the point of conversion. The decision to invest in an email… Read More

Improve Your Email Address Collection Process with These 9 Tips We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! Our latest whitepaper “Email Address Collection Best… Read More

Now that we’ve lived with the General Data Protection Regulation (GDPR) for almost two months, it’s time to look at the next step: making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency, and privacy.  Did you lose a big chunk of your email… Read More

A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful basis to use,” according to a memo… Read More

Email Acquisition Case Study: Shoe Carnival Are you involved with email marketing at a major retail chain? If so, we moderated a session at last month’s Email Evolution Conference that you need to know about! The presentation broke down how FreshAddress helped Shoe Carnival, one of America’s biggest family footwear… Read More

Email is a great direct-sales tool. But, if you’re using email just to push your latest promos, you’re cheating yourself and robbing your customers of the opportunity to connect more deeply with your brand. No matter how wonderful your brand or how great your products and services are, your customers… Read More

What does a quality email address look like? On a basic level, there are 3 attributes that every quality email address shares: Step 1: Deliverable This one is simple. The email address doesn’t bounce and reaches AN inbox. Step 2: Accurate Next, the email address must not only be deliverable,… Read More