Archive for Jeremy Souza

All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But you’ve also generated a spreadsheet full of numbers that tell you a lot about how your… Read More

So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – revenue up 14% and orders up… Read More

What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Account Email Addresses Are There? FreshAddress tracks over six hundred role account email handles, which of course could… Read More

I knew right from the start that my expectations for this conference were different than they’ve been in the past. This was my fourth year in attendance and I find it an honor to be in a position to attend this conference. Moreover, I love (I mean LOVE!) heading to Indy…. Read More

I love this time of year. I do!  There is so much to be thankful for:  family, friends… football (Tom Brady, the legend)!! Jokes aside, I’m truly thankful… for the ways we help each other, for all that we can and do accomplish, and even the ‘day-to-day’ routine. It dawned… Read More

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” I wish I was able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers… Read More