Archive for July 2018

If anything is clear about Amazon’s Prime Day shopping extravaganza, it’s that it has become a major shopping event, and not just for Amazon and its platform users. Retailers stepped up to the challenge of the fourth Prime Day July 16-17 with competing offers and emails that co-opted the “Prime”… Read More

Now that we’ve lived with the General Data Protection Regulation (GDPR) for almost two months, it’s time to look at the next step: making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency, and privacy.  Did you lose a big chunk of your email… Read More

  Email Validation/Data Breach Case Study The Problem: A Major Data Breach A leading health and fitness brand (“Provider”) suffered a massive data breach, which affected ~100 million of their customers/users (“Users”). In an effort to address its Users’ concerns and to clarify the situation before too much damage was… Read More