Archive for November 2018

It’s the age of data automation, and FreshAddress is keeping up with the times! We made a concerted effort this year to integrate more automation to make your life easier, and our new Email Service Provider Connections have done just that. Over the last year, our developers have been hard at… Read More

Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email database to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in… Read More

When: Tuesday, October 30 at 11 AM EST/ 3 PM GMT Who: Kath Pay – Founder & Senior Consultant, Holistic Email Marketing Austin Bliss – President & Co-Founder, FreshAddress What: [Webinar] Hot or Not – A Live Critique of Email Capture Forms Trying to grow your email list? No matter… Read More

Animated GIFs just keep getting better and better. More email clients support them, and email developers are becoming more inventive in the ways they use them to augment the email’s message and help it come alive in the inbox. We’ve been collecting emails with animated GIFs for a while and… Read More

Adobe’s 2018 consumer email study has a few surprises about how email recipients really feel about the messages filling their inboxes every day. The study does have good news about email use and attitudes toward email marketing but also has some cautions that might prompt you to rethink your email… Read More

Email Appending Case Study: Leading U.S. Home Improvement Company Background: The client is one of the country’s largest home improvement companies and relies heavily on email to set appointments with customers and nurture them through the buying process to the point of conversion. The decision to invest in an email… Read More

Improve Your Email Address Collection Process with These 9 Tips We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! Our latest whitepaper “Email Address Collection Best… Read More

3 Holiday Email Marketing Preps You Can Do for Free this summer! And when we say “free,” we mean it. We know, we know. It’s August. You’re probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights. But we’d like to encourage you to think… Read More

If anything is clear about Amazon’s Prime Day shopping extravaganza, it’s that it has become a major shopping event, and not just for Amazon and its platform users. Retailers stepped up to the challenge of the fourth Prime Day July 16-17 with competing offers and emails that co-opted the “Prime”… Read More

Now that we’ve lived with the General Data Protection Regulation (GDPR) for almost two months, it’s time to look at the next step: making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency, and privacy.  Did you lose a big chunk of your email… Read More