Archive for September 2017

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t… Read More

This is part 2 of a blog series that take a look at how email marketers have scrambled to adjust their email programs in the wake of the recent Hurricane Harvey catastrophe. You can view part one here.  We expect more companies, especially those based in Texas and Houston, will… Read More

Many email marketers who were spared Hurricane Harvey’s wrath still found themselves scrambling to adjust their email marketing programs recently to reflect changing conditions, reach out to victims or moderate campaigns. Houston-area or Texas-based companies were among the first to react to Harvey’s devastation along the Gulf of Mexico coastline,… Read More

The word “upgrade” exerts a magical power on email open rates. Just having it in a subject line can increase open rates almost 66%, according to 2015 research by email agency AlchemyWorx. Doesn’t your heart beat a little faster when you see “upgrade” in a subject line? Anything could be… Read More