Archive for April 2017

Easter Email TIps from Email Creative Archive! Religious holidays can be tricky things to tie into promotional messaging, especially if the holiday itself has both religious and secular meanings. Take Easter, for example. Unlike in Christmas messaging, retailers generally don’t use the generic term “holidays” to cover Easter, even though… Read More

Ever wonder what’s going on behind the scenes at FreshAddress? Our team is hard at work every day, striving to improve the client experience. That’s why we’re excited to announce our newest website feature, “FreshAddress at Work”. “FreshAddress at Work” provides an unprecedented view into what’s going on under the Client Services… Read More

Are your email win-back campaigns missing the mark? If so, do you know why? Let’s take a look at the likely culprit and how to get you moving in the right direction. You’re Emailing Ghosts! Based on our work at FreshAddress with hundreds of leading marketers, we’ve found that the leading factor… Read More

The subject line gets all the attention when we talk about how to increase opens and conversions, but it’s not the only inbox element that can influence subscriber actions. The sender name lends authenticity, but the preheader could be the field that seals the deal. Three developments in recent years… Read More

Valentine’s Day is long gone, and Easter is a month away. But March is hardly a dead zone, content-wise, for email thanks to St. Patrick’s Day, Daylights Savings Time and Snowmageddon. Pi(e), too. All these, plus politics creeping into brand messages, have given email designers, copywriters and brand manager plenty… Read More

Valentine’s Day has come and gone, but you should never stop showing your email subscribers just how much you value them and appreciate being allowed into their inboxes. We can think of hundreds of specific ways you can show everyone a little love, but they boil down to three essential… Read More

Let’s Meet Up At Amplify 2017! Are you or a member of your team attending IBM Amplify or IBM InterConnect in Las Vegas next month? If so, let’s get together! FreshAddress will be exhibiting at IBM Amplify, March 20-22, at the MGM Grand Las Vegas Hotel & Casino (booth # TBD)…. Read More

We are well in to 2017 now, but I thought it appropriate to take one more look at the past to review two exciting events that happened recently in the world of email development. While some of the biggest email marketing trends of 2016 were design-focused – including greater personalization, automation,… Read More

Cupid’s big day is second only to Christmas for many retailers. If you’re a florist, it’s Black Friday, Cyber Monday, Christmas and Boxing Day all rolled into one six-week season. Maybe that heavy sales pressure explains why the subject lines of so many Valentine’s Day email messages rely on price-… Read More

Have you ever hit email designer’s block, and needed to check out some fresh takes for inspiration? Ever wanted to know how your consumer emails stack up against the competition? Do you want to maximize the effectiveness of your time-sensitive email campaigns? Are you so into email creatives that the hundreds… Read More