Archive for December 2014

As 2014 came to a close, we took a look at some stats from the year in email. Surprised by any of these numbers? Tweet @Emailium or @FreshAddress and tell us why! Download the report. Check out more of our infographics here! To view the emails mentioned in this report,… Read More

In a brand new white paper from FreshAddress and the Environmental Defense Fund’s Emily Stevenson, you will learn how nonprofits can leverage email to engage donors. Learn how nonprofits can most effectively utilize: Direct appeals & multichannel marketing List hygiene & maintenance Email Change of Address List segmentation & donor… Read More

The holidays are approaching and ‘tis the season to send email. One essential part of your holiday email campaign should be your email design.  Design is everywhere, and good design makes an impression and encourages the customer to purchase. Before jumping into your email messages this holiday season, grab some… Read More

Every year since the advent of “Black Friday,” the fated day after Thanksgiving when shoppers become maniacs, plowing down doors at 6 AM for early bird specials, holiday shopping and sales have crept up earlier and earlier. This year, grocery and drugstores set up holiday displays weeks before Halloween. So,… Read More

At the DMA’s 2014 Annual Conference in San Diego, I was fortunate to serve as the “Email Guru.” It was a great opportunity to chat with those on the front lines of email marketing, hear their challenges, and suggest solutions. Here are some of the topics they brought up: 1…. Read More

Here at FreshAddress, we are honored to work alongside two military veterans. In honor of Veteran’s Day, we decided to tell the military stories of Lori Collins, Director of our Nonprofit Group and Strategic Sales, and Jeremy Souza, Manager of our Email Hygiene Group and Business Development. Lori Collins, US… Read More

After attending 12 DMA Annual Fall Conferences year after year it’s clear that the marketing trends are moving rapidly into every digital channel available. At this year’s DMA show in beautiful San Diego the sun wasn’t the only thing that was hot. It’s all about customer engagement, multichannel, omnichannel, social,… Read More

Creating new and unique holiday emails is hard enough; and now that Christmas promotions start in October, marketers need to be ten steps ahead of the holiday marketing game. Emailium is a great tool to find email design inspiration for any type of email from holiday to abandoned cart or… Read More

Anatomy Of An Abandoned Cart Email Series From Overstock.com You’re probably familiar with the statistics on the effectiveness of abandoned cart emails – email series sent to prospective customers who fill their cart with items, then fail to follow through: MarketingSherpa highlights one ecomm retailer whose series recaptures 29% of… Read More