Archive for December 2010

Meryl Streep, Alec Baldwin, and Steve Martin recently starred in the romantic comedy, “It’s Complicated,” about the love lives and relationships among divorced couples and other love interests. In the email marketing world, complication also seems to be the order of the day as personalization, relevance, deliverability, and maintaining loyal… Read More

For an online marketer, what could be better than being able to tell your boss that your keywords have propelled you to the No. 1 spot on Google? After all, keyword listings drive clicks, clicks drive registrations, and registrations drive sales. It’s no wonder that Google’s market capitalization is now… Read More

Your roving reporter had an opportunity to sit down (over email, of course) with several of our clients and ask a series of questions of interest to our readers. This is the second in our series of “Client Insights,” which we hope will provide you with answers to some of… Read More

Headquartered in the suburbs of Boston, the FreshAddress staff is well versed in the story of Paul Revere’s midnight ride to warn of the impending British invasion. While the date of April 18, 1775 may be ingrained in our minds, there is another date of a new foreign invasion that… Read More

If you were like many email marketers, you spent most of Columbus Day weekend and beyond at the DMA Annual Conference in San Francisco. FreshAddress has been exhibiting at this event since 2001 and the overall consensus from our team was that this was the best show in recent memory…. Read More

Your roving reporter had an opportunity to sit down (over email, of course) with several of our clients and ask a series of questions of interest to our readers. This is the first in our series of “Client Insights,” which we hope will provide you with answers to some of… Read More

“30% of your house list change their email addresses annually or become inactive.” This statistic, universally quoted by experts throughout the email marketing industry, refers to an infectious disease commonly known as “list churn.” And every email database suffers from it. Why Should I Care? List churn reduces your email… Read More

Now that the summer of 2010 is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should be a significant priority. Predictions or Educated Guesses?… Read More

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the sixth in our continuing series of “Partner Insights”, which we hope will provide you with answers to… Read More

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” I wish I was able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers… Read More