What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Account Email Addresses Are There? FreshAddress tracks over six hundred role account email handles, which of course could… Read More

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t… Read More

This is part 2 of a blog series that take a look at how email marketers have scrambled to adjust their email programs in the wake of the recent Hurricane Harvey catastrophe. You can view part one here.  We expect more companies, especially those based in Texas and Houston, will… Read More

Many email marketers who were spared Hurricane Harvey’s wrath still found themselves scrambling to adjust their email marketing programs recently to reflect changing conditions, reach out to victims or moderate campaigns. Houston-area or Texas-based companies were among the first to react to Harvey’s devastation along the Gulf of Mexico coastline,… Read More

The word “upgrade” exerts a magical power on email open rates. Just having it in a subject line can increase open rates almost 66%, according to 2015 research by email agency AlchemyWorx. Doesn’t your heart beat a little faster when you see “upgrade” in a subject line? Anything could be… Read More

How to Warm-Up an IP Address You can’t run a marathon or sing an opera without warming up first. The same goes for sending email on a new IP address. Warming a new IP address instead of starting out sending at full volume lets you build up a good sender… Read More

Email unsubscribes are like death & taxes They’re unavoidable. However, there are steps you can take to improve your situation with both. Our latest whitepaper takes an in-depth look at the email unsubscribe process and provides actionable tips you can follow to strengthen your email marketing program today.  It won’t… Read More

FreshAddress has launched Automatic Bill Pay. Using your stored payment method, FreshAddress can automatically bill your credit each month for your SafetoSend-Automated® or List Guard® service. If you are using any of our prepaid products you may enroll in auto refill, which will add validation or match credits to your… Read More

Mailchimp and FreshAddress Do you use Mailchimp? Are you an Automated SafeToSend client? If you’ve answered yes to both of these questions, you’re in luck! FreshAddress has integrated with Mailchimp, allowing you to upload files for SafeToSend processing directly from your Mailchimp account, and when processing is complete, FreshAddress can… Read More

FreshAddress is joining forces with best-in-class Email Service Providers to deliver integrations that make email list cleaning easier and more effective for marketers. Starting with MailChimp, and to be followed by Salesforce Marketing Cloud, and Oracle/Responsys, these integrations allow users to check, correct, and protect their email lists using our… Read More