Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics (sometimes only within a single… Read More

We did it so you don’t have to: One of our staff members saved every single holiday-themed subject line she received in both personal and business email accounts to look for creativity and trends in the 2016 shopping season. Why subject lines and not the email messages themselves? Mainly because… Read More

What Is A Spamtrap? A valid, deliverable email address that is exclusively used to receive unsolicited email Incoming messages are monitored by human or automated processes May be virginal (i.e. a new email address) or re-purposed (i.e. previously used by a person) Appearance-wise, may be indistinguishable from any normal email… Read More

Our New Client Portal has Launched! After months of planning and development, I’m ecstatic to announce that FreshAddress’s new client portal is live and ready for action. Here’s a snapshot of what to expect: A completely redesigned UI. Access to your complete history of contracted services, paperwork, project details and… Read More

  If you grew up in a Dutch or Belgian family, you’d know that tonight is no ordinary Monday night. It’s the first big night of behavior-based gift-giving in this holiday season, but this time, the goodie distributor is St. Nicholas, who leaves little gifts wrapped in white paper for… Read More

At the Risk of Repeating Yourself… Have you noticed something different in your inbox lately? Actually, it’s not so much “different” as “the same.” That is, marketers resending email campaigns that you didn’t open, click or convert on the first time. Resending email campaigns to boost results is a hot… Read More

Are you an email geek who needs to make your company’s email designs and copy stand out from the crowd? If so, our new free tool – Email Creative Archive – was made just for you! Email Creative Archive puts millions of emails at your fingertips to give you ideas… Read More

Savvy marketers know the importance of proper email list hygiene. It’s really quite simple. Every email address in your database is an investment. How well you manage those investments can make or break your business. The problem isn’t recognizing this, it’s moving from concept to reality. There’s currently an overwhelming number of myths… Read More

If you didn’t know, Halloween is a HUGE deal here at FreshAddress. This year, the competition (and creativity) reached new heights.  You can check out the photo album from the festivities here. For the second year in a row, staffers teamed up for our “Decorate-A-Room” contest. Special thanks to everybody who… Read More

The wait is finally over! The NFL season is under way and our beloved New England Patriots are off to a 5-1 start despite facing more hurdles than an Olympic steeplechase participant. In honor of their triumphant start, let’s take a look at some of the coolest NFL-related emails we’ve… Read More