What Marketers Are Saying About This New Calculator:

"I found this calculator very helpful in raising questions about how we set a value for our email file today. While we do a lot of segmentation and know a lot about our subscribers' activity, I was glad to get this view of our email channel as driven by a set of factors that are all mostly under my own control."
- Wendy Croissant, Manager, Email Marketing, Sierra Trading Post


"The C-level team does not want to see this whole thing or this level of detail, but every email marketer has to know these numbers and how they build a case for the email channel. This calculator was useful in putting all the relevant numbers on one page."
- Doug Williams, Director, eCommerce, Crosstown Traders & a member of the Email List & Engagement Roundtable