about us

In The News

The articles listed below are a combination of articles authored by FreshAddress® staff and FreshAddress media coverage.


May 18, 2018

It’s Permission: How Email Marketers Can Beat Facebook at the Data Game

A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform's users. Among the changes, marketers can now use only the data they have "the rights, permissions, and lawful basis to use," according to a memo from Carolyn Everson, Facebook's VP of global marketing solutions.
April 27, 2018

Retail Email Marketing: 4 Brands that Tell, Not Just Sell

Email is a great direct-sales tool. But, if you’re using email just to push your latest promos, you’re cheating yourself and robbing your customers of the opportunity to connect more deeply with your brand. No matter how wonderful your brand or how great your products and services are, your customers are not always in the market to buy from each email you send. They’ll lose interest if your only message to them is “Buy this.”

April 17, 2018

6 Tips for Seasonal Email Senders

Seasonal mailers that do not contact their full list for months at a time often notice a higher number of bounces for the initial deployments of the season. Poor list hygiene can raise a red flag and contribute to low inbox placement rates. In order to avoid a deliverability catastrophe when it can damage performance the most: Consider running the full list through a list validation service such as BriteVerify or FreshAddress to remove problematic files prior to the first large sends of the season.
March 14, 2018

Balance Point Capital Announces its Investment in FreshAddress, LLC

WESTPORT, Conn., March 14, 2018 /PRNewswire/ -- Balance Point Capital ("Balance Point"), in conjunction with its affiliated funds, Balance Point Capital Partners II, L.P. and Balance Point Capital Partners III, L.P. is pleased to announce its investment in FreshAddress, LLC ("FreshAddress" or the "Company"). Continuing with its theme of providing flexible capital, Balance Point invested debt capital and structured preferred capital in support of TZP Growth Partners' investment in the Company.
March 5, 2018

Go Green with These 4 St. Patrick’s Day Email Ideas

“Rather than use the holiday as an obvious way to drive revenue, New Balance took this opportunity to creatively express their customer appreciation,” writes Megan Smith at FreshAddress. “They also have their social links available in a mobile optimized, easy-to-find format.”
March 5, 2018

TZP Growth buys into email marketing database business FreshAddress

Business and consumer services-focused private equity firm TZP Growth Partners has made a “significant” investment in email marketing database services business FreshAddress.
March 5, 2018

Term Sheet — Friday, March 2

FreshAddress, a Newton, Massachusetts-based email marketing database services provider, raised funding of an undisclosed amount from TZP Growth Partners.
March 5, 2018

FreshAddress Secures Undisclosed Funding

FreshAddress, a Newton, Massachusetts-based email marketing database services provider, secured an undisclosed amount of funding. TZP Growth Partners made the investment. The funding will be used to accelerate the next phase of growth and innovation at FreshAddress.
March 5, 2018

TZP funds FreshAddress

Newton, Massachusetts-based FreshAddress, a email marketing database services provider, has secured an undisclosed amount of funding. The investor was TZP Growth Partners
February 16, 2018

2 Free Email Marketing Tools You Can’t Live Without

What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one:

January 19, 2018

“FreshAddress Launches Free Email List Cleaning Tool”

Free List Check is a new email hygiene tool that lets marketers quickly assess the health of their email lists. Marketers can use it to check their email lists for problems that ruin their email marketing ROI.
January 18, 2018

“FreshAddress Offers Free Email List Hygiene Tool”

FreshAddress, Inc. a provider of email marketing database services, is offering a free hygiene tool to help marketers evaluate the health of their email lists.
January 18, 2018

“Email List Quality and Cleansing in Focus”

FreshAddress recently announced the release of a free (yes, free) list check tool that will enable senders to assess the health of their email list. Upload an email list and FreshAddress will check for invalid email addresses, (using its co-op database of recent email sends) spamtraps (referencing its knowledge base of trap providers and 100MM retired accounts) and forced sign-ups (identifying temporary/disposable accounts and bogus entries).


December 5, 2017

“12 Tools That Every Pardot User Should Know About”

Email Validation by Fresh Address - This Email Validation tool checks that an address in your database actually exists and is accepting email. It can also identify any damaging addresses you have in your database including spamtraps, honeypots, frequent spam complainers, disposable domains, malicious enteries and bogus addresses.
October 27, 2017

Email Design & Coding – The Ultimate Resource List For Remarkable Email Creative

If you’re involved in email marketing creative, you’ll love this! Sure there’s a ton of detailed information about design and coding hacks, tips, tactics and tools online; you could be reading for days. What you need is a master list of all the best places to go for that advice, plus the tech and software that make features like video in email, dynamic content, countdown timers, side scrolling and more easily possible.
June 26, 2017

“Email Inspiration & Digital Showcase”

Email marketing database service FreshAddress recently announced the release of a tool that helps marketers create more effective campaign emails. The new Email Creative Archive (ECA) provides the ability to search and review more than 1 million campaign emails from over 9,000 brands. It's arguably the perfect tool for finding inspiration for email initiatives, discovering innovative design elements and providing an opportunity to see what other companies are up to as we
May 23, 2017

“FreshAddress Releases Free Email Creative Archive to Inspire Marketers”

FreshAddress, an email marketing database services provider, released Email Creative Archive (ECA), a free tool that helps marketers create more effective campaign emails. ECA enables marketers to search and review more than 1 million campaign emails from over 9,000 brands through more than 20 email service providers (ESPs). Brands and ESPs can assess best practice for copy, creative, and subject lines, to create good email messages.
May 22, 2017

“FreshAddress Offers Free Email Archive”

FreshAddress, a provider of email marketing database services, is offering the Email Creative Archive, a collection of over 1 million campaign emails from 9,000+ brands. The free archive will enable users to find creative copy ideas and design elements, and find out what competitors are doing, the company says.
January 31, 2017

“DMA Nonprofit Journal Features FreshAddress’s Guide to Email Hygiene”

The FreshAddress "Nonprofit Marketer's Guide to Email Hygiene" was recently featured in the DMA Nonprofit Federation's January 2017 Journal.

Back to Top

Read our News Archive