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In The News

The articles listed below are a combination of articles authored by FreshAddress® staff and FreshAddress media coverage.


2017

December 5, 2017

12 Tools That Every Pardot User Should Know About

Email Validation by Fresh Address - This Email Validation tool checks that an address in your database actually exists and is accepting email. It can also identify any damaging addresses you have in your database including spamtraps, honeypots, frequent spam complainers, disposable domains, malicious enteries and bogus addresses.
June 26, 2017

Email Inspiration & Digital Showcase – Website Magazine

Email marketing database service FreshAddress recently announced the release of a tool that helps marketers create more effective campaign emails. The new Email Creative Archive (ECA) provides the ability to search and review more than 1 million campaign emails from over 9,000 brands. It's arguably the perfect tool for finding inspiration for email initiatives, discovering innovative design elements and providing an opportunity to see what other companies are up to as we
May 23, 2017

FreshAddress Releases Free Email Creative Archive to Inspire Marketers

FreshAddress, an email marketing database services provider, released Email Creative Archive (ECA), a free tool that helps marketers create more effective campaign emails. ECA enables marketers to search and review more than 1 million campaign emails from over 9,000 brands through more than 20 email service providers (ESPs). Brands and ESPs can assess best practice for copy, creative, and subject lines, to create good email messages.
May 22, 2017

FreshAddress Offers Free Email Archive

FreshAddress, a provider of email marketing database services, is offering the Email Creative Archive, a collection of over 1 million campaign emails from 9,000+ brands. The free archive will enable users to find creative copy ideas and design elements, and find out what competitors are doing, the company says.
January 31, 2017

DMA Nonprofit Journal Features FreshAddress’s Guide to Email Hygiene

The FreshAddress "Nonprofit Marketer's Guide to Email Hygiene" was recently featured in the DMA Nonprofit Federation's January 2017 Journal.

2016

November 29, 2016

Return to Recipient — Email Deja Vu

Go ahead and resend that exact email campaign to many of the same recipients. That’s right — resending email campaigns works, says FreshAddress and Mailchimp. “Resending email campaigns to people who didn’t open the original message could raise the open rate 8.7 percent, Mailchimp said recently,” writes Kathleen Rogers on Nov. 15 on the FreshAddress blog. “Its data showed an average 26.7 percent open rate on the first send with the average 8.7 percent lift coming from the resend campaign.”

Here’s what she suggests marketers do in her post “Resending Email Campaigns: 6 Tips to Boost Your Results.”
October 25, 2016

Target Marketing: WWTT: Sweet Swag from DMA’s &THEN

Managing editor Melissa Ward was in sunny LA with some of the Target Marketing team attending the annual DMA &THEN conference this week. In this episode of "What Were They Thinking?" she spends some time looking at what is often the favorite thing about conferences with exhibit halls: booth swag. First up, FreshAddress and their signature Ostrich.
October 7, 2016

20 of the Newest, Coolest Email-Marketing Tools for Driving Sales

FreshAddress – This is one of our favorite tools for building, cleansing, and optimizing email databases. As part of its cleansing tools, FreshAddress has a technology for detecting spam traps. Plus, with the company’s patented Email Change of Address, you can connect your web forms to check and validate new email addresses.

Email and Postal Appending, Email Validation, and Email Scoring are among the other services offered by the company. In our experience with list-cleansing tools such as these, you get what you pay for. And Fresh Address is competitive with the best.
June 2, 2016

Target Marketing Case Study: Often, Even Email Needs Validation

For its 2015 New Year’s resolution, Comindware vowed to improve its lead conversions and reduce its email bounce rate. Unlike most “resolutioners,” though, the enterprise software company saw results — 23 percent more lead conversions and 3 to 6 percent fewer bounces.

What the business with a U.S. office in Stoneham, Mass., did differently from other wish-list writers was to enlist help. Comindware hired its Newton, Mass., neighbor FreshAddress. The email marketing software and services vendor verified email addresses prospects themselves were getting wrong as they typed them into a form on the website.
May 9, 2016

FreshAddress & Oceanos Announce Strategic Partnership

FreshAddress, Inc., the leader in email marketing database services, and Oceanos, the data contact management experts, are excited to announce a strategic partnership formed to help B2B Eloqua and Marketo marketers maximize the return on their data acquisition efforts.
April 20, 2016

How To Market Successfully In A Digital World? Put Customers’ Needs First.

Customers are the heart and soul of every successful business. It’s been that way since businesses began to flourish in ancient Greek and Roman times.

Data hygiene has a huge impact on accurately understanding customers and responding to their digital actions. Spend time to make sure your data is clean. Remove old records, and update current contacts through internally driven programs or via third-party sources like FreshAddress.
April 19, 2016

How do I fix the reputation of my IP address?

By Erik Kangas, PhD, CEO of Lux Scientiae,® Incorporated - It happens — you’re sending email messages without issue, and then suddenly they’re not being delivered, or they’re being tagged as spam. A little digging reveals that the problem is that your “IP reputation” is now poor, and you need to fix it somehow.

Take your lists to FreshAddress, and use their SafeToSend® email address validation service. This will take your lists, sanitize it using all of the below methods, and then provide you with your new, improved, and supercharged lists.
February 11, 2016

How Facebook Custom Audiences brings new life to email

At the Email Evolution Conference late next month in New Orleans, experts will discuss how these Custom Audiences are merging email and social marketing. At the “Can Facebook Custom Audiences Replace Email Marketing?” session, part of the Social, Content & Data track, Austin Bliss, the president of email list curation company FreshAddress, will spill his secrets. Specifically, the session will reveal how marketing firm Nautilus leveraged the power of Facebook Custom Audiences to connect with prospects they’d normally be emailing.

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2015

September 22, 2015

FreshAddress Launches Facebook Marketing Tool

“We’re helping marketers build out their custom audience,” said Austin Bliss, president of FreshAddress. “Some marketers have gotten into this [custom audience Facebook marketing] but they’ve realized it’s hard to build out your custom audience because you need to identify them by email address.

“Two problems: One you might not even have an email address for your customer. The second problem is you might have an email address for your customer that doesn’t match their Facebook email address,” he said. “Those are two problems that marketers have been having with Facebook custom audiences and we can help solve them.”
February 4, 2015

The Right Connections: EEC Panel Talks Email Strategy

“Email is marketing’s connective tissue of mass media and direct response channels,” said Karen Talavera, President of Synchronicity Marketing, as she moderated an EEC2015 panel discussion titled “The Latest Creative and the Latest Creative and Response-Optimization Innovations in Email.”

“It’s important to maintain your best possible list,” says Austin Bliss of FreshAddress. This means that you have to continuously clean your lists for the best responses. “The best list – the one that everyone wants is deliverable and engaged,” says Bliss.
January 28, 2015

What We Learned About Email Marketing From The #BlizzardOf2015

#Snowmaggedon2015, #Juno, #Snowpocalypse – whatever you want to call it, it’s all anyone’s been talking about for the past 48 hours. So, what can we learn, as marketers, from an event like this?

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2014

December 19, 2014

FreshAddress Sends a Holiday Video Greeting

I’m glad this video was in my inbox today: FreshAddress made my holiday season a little happier!
December 15, 2014

DM News eBook, One Tough Question: Email Marketing – Get Past Holiday Email Fatigue

Leaders in email marketing, including our president Austin Bliss, tackle one tough question: Come January, how can marketers, whether B2B or B2C, get past recipients' email fatigue to reengage them and get their attention?
October 9, 2014

FreshAddress Enters Email Intelligence Fray

Email data-services firm FreshAddress today announced the relaunch of an email competitive-intelligence service.
October 9, 2014

FreshAddress Announced Email Design & Competitive Research Tool

FreshAddress announces the acquisition and re-launch of Emailium, an email design and competitive research tool.
September 18, 2014

[Infographic] The History of Email 1999 to Now

This infographic from FreshAddress shows history of email since 1999 till now.
August 25, 2014

FreshAddress Celebrates its 15th Year Anniversary

FreshAddress announced recently that August 2014 marks the company’s 15 year anniversary of its founding.
August 18, 2014

DMA Nonprofit Federation Email Marketing Panel

FreshAddress presented with Chapman Cubine Adams +Hussey (CCAH), the Environmental Defense Fund (EDF), and Mothers Against Drunk Driving (MADD) on a panel teaching nonprofit organizations how to leverage their email list during the Direct Marketing Association Nonprofit Federation (DMANF) NY Nonprofit Conference.
June 12, 2014

FreshAddress Processes Four-Billionth Email Address

FreshAddress, a provider of email database services in Newton, recently celebrated a big milestone: it processed its four-billionth email address.

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