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In The News

The articles listed below are a combination of articles authored by FreshAddress® staff and FreshAddress media coverage.


December 4, 2018

How to Maximize Your Black Friday & Cyber Monday Email Data

All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But, you’ve also generated a spreadsheet full of numbers that tell you a lot about how your campaigns performed.

December 4, 2018

How To Get More Email Subscriber Conversions: 25 Experts Weigh In

Keith Reinhardt – Fresh Address -- Here are 5 tips for getting more email subscriber conversions:
The Hoth
October 25, 2018

Effective Holiday Email Marketing in 2018:

To get a piece of that holiday pie, let’s: Review some real-world examples. Talk about emails you need to optimize. Discuss holiday email marketing campaign tips.
October 16, 2018

7 Ways To Improve Email Deliverability

Eliminate all role accounts from your lists such as Info@, Postmaster@, and Webmaster@. Emailing group accounts kills your deliverability score. Also, watch out for misspelled domains because these could be spam traps. Email providers create decoy accounts to catch spammers, and they are often on purchased lists. How can I see the health of my list? –> Free List Check
Email Validation
October 10, 2018

How To Email Your Dormant List Without Reputation Problems

1) Clean Up Your List - You need to clean up your list. By cleaning up, I mean you should use an email validation tool like FreshAddress.
September 25, 2018

Omeda Partners With FreshAddress for Email Validation Services

FreshAddress, using their proprietary database, has a scoring system which can determine the validity of an email address. They are able to flag email addresses as SafeToSend, as non-deliverable, and even flag those that they believe are spam-traps. This valuable information can provide you with deliverability metrics to further segment the email addresses which may be reducing your sending reputation, which gives you one more way to obtain that coveted primary InBox delivery
September 24, 2018

6 Ways to Re-engage Dormant Email Subscribers

Review data. Subscribers can become dormant for reasons other than not being interested. They may have changed email addresses so that the one you have on file is inactive or undeliverable. To check the status, run an email verification on the address. This quick process with a vendor such as FreshAddress will identify which emails are undeliverable for one reason or another. You can then change the email address for those subscribers.
Practical Ecommerce
September 17, 2018

The Keys to Remarkable Email Design, Coding and Creative

Email Design Inspiration (wonderful and free!) These are massive archives of actual email messages curated to illustrate a particular type of campaign (like welcome or abandoned cart), organized by industry vertical (like retail or banking), best practices in design, or all of the above: Fresh Address Email Creative Archive
September 17, 2018

Choose the Best NPS Software for Your Business (2018 Buyer’s Guide)

Survey deliverability and response rate - Keep your respondents lists clean and accurate – regularly clean them using specialized commercial or their free alternatives.
August 23, 2018

4th Quarter Business Marketing Tips

Clean Your Data! Data decays over time. The longer it sits in your database, the less reliable it becomes. If you’re relying on email marketing to drive holiday and end-of-year sales, it’s time to get your house in order. Without fresh, accurate and useful data, you can’t market effectively, spend your budget efficiently and reach out to both customers and prospects in meaningful and valuable ways. Keith Reinhardt of FreshAddress, LLC.
Carol Roth
August 15, 2018

4 Marketing Strategies to Increase Sales With Your E-Commerce Store

Check for errors: “There’s price tag attached to every email address on your list. That means you’re burning money every time you collect incorrect information,” says Reinhardt. Watch out for typos such as “gmial.com.” Providing a confirmation page or ensuring customers type in their emails twice can go a long way to ensuring they’re entering the correct information.
July 31, 2018

4 Steps to Build a Better Email List, Post-GDPR

These steps will help you build a list that will pass the data sniff test and, more importantly, give you a database of subscribers who really do want to hear from you.
July 19, 2018

3 Tools for Cleaning Email Addresses, to Improve Deliverability

Change of Address - Many email addresses become undeliverable for one reason or another. An email reactivation tool or change of address provider, such as FreshAddress, allows you to find alternate, deliverable addresses. For example, if joe.smith@corp.com changes jobs, that address is likely no longer valid. A change-of-address tool could replace the old address with a new, valid one.
Practical Ecommerce
July 19, 2018

Google Fined $5B: GDPR Isn’t the Only E.U. Law for the U.S. to Watch

Post-GDPR Email List Growth Is Possible: In his Target Marketing article yesterday, “4 Post-GDPR Email List Growth Steps,” FreshAddress Marketing Manager Keith Reinhardt writes: Hunt Down Any Stray Pre-checked Forms - “Don't stop with your website-based forms …
Target Marketing
July 18, 2018

4 Post-GDPR Email List Growth Steps

Now that we've lived with the General Data Protection Regulation for almost two months, it's time to look at the next step: post-GDPR email list growth and making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency and privacy.
Target Marketing
July 16, 2018

FreshAddress Helps Top Brands Reduce Data Breach Risk

A leading health and fitness brand suffered a massive data breach, which affected ~100 million of their customers/users.
June 28, 2018

How to Do Email Marketing the Right Way: 32 Experts Weigh In

If you want to learn how to do email marketing right, you need to ask the right people. That’s why we reached out to 32 experts in the small business, marketing and ecommerce world to get their best lessons for email marketing success.
May 18, 2018

It’s Permission: How Email Marketers Can Beat Facebook at the Data Game

A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform's users. Among the changes, marketers can now use only the data they have "the rights, permissions, and lawful basis to use," according to a memo from Carolyn Everson, Facebook's VP of global marketing solutions.
Target Marketing
April 27, 2018

Retail Email Marketing: 4 Brands that Tell, Not Just Sell

Email is a great direct-sales tool. But, if you’re using email just to push your latest promos, you’re cheating yourself and robbing your customers of the opportunity to connect more deeply with your brand. No matter how wonderful your brand or how great your products and services are, your customers are not always in the market to buy from each email you send. They’ll lose interest if your only message to them is “Buy this.”

April 17, 2018

6 Tips for Seasonal Email Senders

Seasonal mailers that do not contact their full list for months at a time often notice a higher number of bounces for the initial deployments of the season. Poor list hygiene can raise a red flag and contribute to low inbox placement rates. In order to avoid a deliverability catastrophe when it can damage performance the most: Consider running the full list through a list validation service such as BriteVerify or FreshAddress to remove problematic files prior to the first large sends of the season.
Target Marketing
March 14, 2018

Balance Point Capital Announces its Investment in FreshAddress, LLC

WESTPORT, Conn., March 14, 2018 /PRNewswire/ -- Balance Point Capital ("Balance Point"), in conjunction with its affiliated funds, Balance Point Capital Partners II, L.P. and Balance Point Capital Partners III, L.P. is pleased to announce its investment in FreshAddress, LLC ("FreshAddress" or the "Company"). Continuing with its theme of providing flexible capital, Balance Point invested debt capital and structured preferred capital in support of TZP Growth Partners' investment in the Company.
March 5, 2018

Go Green with These 4 St. Patrick’s Day Email Ideas

“Rather than use the holiday as an obvious way to drive revenue, New Balance took this opportunity to creatively express their customer appreciation,” writes Megan Smith at FreshAddress. “They also have their social links available in a mobile optimized, easy-to-find format.”
March 5, 2018

TZP Growth buys into email marketing database business FreshAddress

Business and consumer services-focused private equity firm TZP Growth Partners has made a “significant” investment in email marketing database services business FreshAddress.
March 5, 2018

Term Sheet — Friday, March 2

FreshAddress, a Newton, Massachusetts-based email marketing database services provider, raised funding of an undisclosed amount from TZP Growth Partners.
March 5, 2018

FreshAddress Secures Undisclosed Funding

FreshAddress, a Newton, Massachusetts-based email marketing database services provider, secured an undisclosed amount of funding. TZP Growth Partners made the investment. The funding will be used to accelerate the next phase of growth and innovation at FreshAddress.
March 5, 2018

TZP funds FreshAddress

Newton, Massachusetts-based FreshAddress, a email marketing database services provider, has secured an undisclosed amount of funding. The investor was TZP Growth Partners
February 16, 2018

2 Free Email Marketing Tools You Can’t Live Without

What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one:

January 26, 2018

FreshAddress Launches Free List Check

FreshAddress, a provider of email marketing database services, has released Free List Check, a free email list cleaning tool. Free List Check lets marketers assess their email lists for problems, such as spamtraps, forced-sign-ups, and invalid email addresses.
January 19, 2018

“FreshAddress Launches Free Email List Cleaning Tool”

Free List Check is a new email hygiene tool that lets marketers quickly assess the health of their email lists. Marketers can use it to check their email lists for problems that ruin their email marketing ROI.
January 18, 2018

“FreshAddress Offers Free Email List Hygiene Tool”

FreshAddress, Inc. a provider of email marketing database services, is offering a free hygiene tool to help marketers evaluate the health of their email lists.
January 18, 2018

“Email List Quality and Cleansing in Focus”

FreshAddress recently announced the release of a free (yes, free) list check tool that will enable senders to assess the health of their email list. Upload an email list and FreshAddress will check for invalid email addresses, (using its co-op database of recent email sends) spamtraps (referencing its knowledge base of trap providers and 100MM retired accounts) and forced sign-ups (identifying temporary/disposable accounts and bogus entries).


December 5, 2017

“12 Tools That Every Pardot User Should Know About”

Email Validation by Fresh Address - This Email Validation tool checks that an address in your database actually exists and is accepting email. It can also identify any damaging addresses you have in your database including spamtraps, honeypots, frequent spam complainers, disposable domains, malicious enteries and bogus addresses.
October 27, 2017

Email Design & Coding – The Ultimate Resource List For Remarkable Email Creative

If you’re involved in email marketing creative, you’ll love this! Sure there’s a ton of detailed information about design and coding hacks, tips, tactics and tools online; you could be reading for days. What you need is a master list of all the best places to go for that advice, plus the tech and software that make features like video in email, dynamic content, countdown timers, side scrolling and more easily possible.
September 17, 2017

Stop wasting your marketing efforts: The 3 prongs to inbox placement

Finding yourself on a blacklist isn’t the end of the world. Catching it early and fixing it ensure your reputation doesn’t become tarnished.Services like FreshAddress remove bad records from your database. Requesting removal or whitelisting from the blacklists ensures a speedy recovery.
June 26, 2017

“Email Inspiration & Digital Showcase”

Email marketing database service FreshAddress recently announced the release of a tool that helps marketers create more effective campaign emails. The new Email Creative Archive (ECA) provides the ability to search and review more than 1 million campaign emails from over 9,000 brands. It's arguably the perfect tool for finding inspiration for email initiatives, discovering innovative design elements and providing an opportunity to see what other companies are up to as we
June 19, 2017

Why You Need An Email Validation Service!

This is a guest blog post from Keith Reinhardt, Marketing & Communications Specialist at FreshAddress. Keith is a marketing nerd, dog-lover and avid hiker. He is not Nancy; but unfortunately, Sephora seems to think he is. Below is a little funny email story and how you, retailers of the world, can avoid making the same mistake as Sephora.
May 23, 2017

“FreshAddress Releases Free Email Creative Archive to Inspire Marketers”

FreshAddress, an email marketing database services provider, released Email Creative Archive (ECA), a free tool that helps marketers create more effective campaign emails. ECA enables marketers to search and review more than 1 million campaign emails from over 9,000 brands through more than 20 email service providers (ESPs). Brands and ESPs can assess best practice for copy, creative, and subject lines, to create good email messages.
May 22, 2017

“FreshAddress Offers Free Email Archive”

FreshAddress, a provider of email marketing database services, is offering the Email Creative Archive, a collection of over 1 million campaign emails from 9,000+ brands. The free archive will enable users to find creative copy ideas and design elements, and find out what competitors are doing, the company says.
January 31, 2017

“DMA Nonprofit Journal Features FreshAddress’s Guide to Email Hygiene”

The FreshAddress "Nonprofit Marketer's Guide to Email Hygiene" was recently featured in the DMA Nonprofit Federation's January 2017 Journal.

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